Summary

I led a team of 5 Product Designers, 1 Principal Designer, and 1 UX Researcher for a 2-month initiative to create a Lite version of our enterprise Research product. The goal was to bring the same feature set in a simpler way to SMB and Mid Market customers through a free trial version to expand within these customer sets.

Role: Product Design Manager
Company: Sprinklr
Industry: Customer Experience Management Software

 

Problem Statement/Project Goals:

Sprinklr wanted to target SMB to Mid Market customers by showcasing a lite version of Sprinklr’s Enterprise Research Product

  • Created a new User Experience for SMB and Mid Market customers

  • Highlighted key product differentiators quickly without monetary investment

Feature Set Designed For:

  • Identify industry trends and top-performing content.

  • Collect, categorize, and analyze large datasets of outbound posts, comments, and activities across different industries.

  • Understand customers interactions with brands and identify users’ competitors who may also be interested in their products and services.

Feature Set Designed For:

  • Sprinklr’s Smart Alerts to identify and get alerted on potential crises around key brand reputation pillars and campaign performance at an early stage.

  • Smart Insights to monitor how crisis events occur, report the drivers behind the event quickly, and summarize the top engaged posts, most shared news articles, and top publications.

Feature Set Designed For:

  • Dive into data with reports for users’ goals and objectives, including brand health and executive reports.

  • Explore topics or search to discover detailed insights on crucial business areas including content strategy, brand health, and executive summaries.

  • An AI-powered Classification Machine Learning model that groups brand posts by themes, tones, and categories — enabling users to explore competitive insights.